It used to be four, but now it’s seven, or as many marketing related P’s that you can think of. So what are these mystical marketing mysteries? Can they help in your company’s marketing endevours, and even more of interest to us, do they apply to corporate executive gifts?
PRICE – the all important budget, but in relation to promotional items, what’s more relevant is value for money – and that means products that give you more bang for your buck. The Corporate Gifts Company specialise in supplying high perceived value promotional products like our competitively priced business card holders.
PROMOTION – if you are looking for a corporate gift then you’re already on the right track. Understand what your promotion is trying to achieve, then match the promotional product to the objectives.
PLACE – where will the promotional product live? Will it be carried as a personal accessory, is it for use at an event or will it sit on the recipient’s desk like these corporate desk items.
PEOPLE – it’s all about the target audience you are trying to influence; so be absolutely sure you understand who you are trying to reach and what will interest or motivate them.
PHYSICAL – sometimes it’s easy to forget how people respond to tactile objects; vouchers and bonuses are all very well, but nothing makes a connection like a quality gift presented in a gift box with all the trimmings.
PROCESS – think about the whole process of the corporate gift experience from how the item is branded, to how the gift will be delivered to what it will be packaged in.
Call our expert sales team today on 0800 942 9202 to see how The Corporate Gifts Company can help your company get the most out of the SEVEN P’s.
Tags: advertising gifts, Business Gifts, corporate gift, corporate gifts, promo gifts, Promotional Gifts, promotional products
