In 2007, of every 1000 students admitted to degree courses in the UK, 546 were women and 454 men, moving in favour of women by 0.5% every year. The ratio is expected to be 60/40 by 2015. However, many professions are already at this ratio (such as Law or Medicine).

What does all this mean for the Promotional Gift industry. Well, for starters, as a buyer of corporate gifts you’re far more likely to be female than you were 5 or 10 years ago. The executive and professional arena was male dominated and corporate and promotional business gifts were bought by blokes for other blokes; and, it has to be said, without much enthusiasm, imagination or flair. Female buyers have certainly raised the bar when it’s come to promotional gift buying, demanding more choice, a greater retail-type buying experience, and quite frankly, better service.

All this means that a token geasture to the one or two females on any mailing list or at a conference or event are a thing of the past. Promotional gifts must have genuine appeal to both sexes and not stoop to the lowest common demonitor effect.

At the Corporate Gifts Company, we like to think we have met these demands and can offer a broad range of promotional business gifts appropriate to the new order.

If it’s actually a ladies gift that is required, we have some great ideas that will appeal to the 21st Century professional; http://www.corporate-gifts-co.com/acatalog/corporate_gifts_ladies.html

This travel clock is an ideal travel or conference related promotional item : http://www.corporate-gifts-co.com/acatalog/corporate_gifts_duo_alarm_clock.html

Desk items are still very popular and this desk tidy is both practical and stylish with universal appeal; http://www.corporate-gifts-co.com/acatalog/info%5fcorporate%5fgifts%5fcity%5fdesk%5fset%2ehtml

This leather travel wallet is available in black but also in pink, ice blue and chocolate (if you’re feeling adventurous); http://www.corporate-gifts-co.com/acatalog/info%5fcorporate%5fgifts%5fblack%5fleather%5ftravel%5fwallet%2ehtml

For more great ideas check out our website www.corporate-gifts-co.com and we hope our range of promotional business gifts is right up your street, and if it’s not, well, then get with the programme.