In these challenging times when the credit crunch is biting and marketing budgets are being slashed, how can companies get the biggest bang for their promotional buck?

There is plenty of anecdotal evidence that when times are tight, marketing spend goes upmarket. Sounds contradictory doesn’t it? But the reason is quite simple; when marketing departments are awash with budgets and feeling bullish about activity (sorry about the stock market reference, a bit insensitive), they happily sign off on big spend projects with lots of items aimed at the widest possible audience i.e. low value high volume promotions.

As now, when you have to make every penny count, promotional activity becomes more targeted. More effort is spent getting the promotional message to the right person in the right organisation. This significantly narrows down the audience and despite the smaller budget, hey presto, you’ve got more to spend on each recipient. You know these guys are key decision makers so you have to make the right impression, so the plastic pen you did last year to everyone on your database simply won’t do!

A move upmarket is inevitable, and that’s where the Corporate Gift Company can help.

There are three traditional product areas that compete in the premium incentive sector; sterling silver and silver plate, leather, and crystal.

Solid Sterling Silver has made a real comeback in recent times, British made, ethically sourced, recyclable, and unmistakable quality. See the Corporate Gifts Company’s range at;
http://www.corporate-gifts-co.com/acatalog/corporate_gifts_sterling_silver.html

Good quality Leather reeks of quality – literally, and the Corporate Gifts Co has a great collection of standard gifts in presentation gift boxes, all can be embossed with your corporate logo for maximum impact.
http://www.corporate-gifts-co.com/acatalog/corporate_gifts_leather.html

And as for all of our other up-market corporate gifts and premium incentives, check out the following;
http://www.corporate-gifts-co.com/acatalog/

Ring our sales team for advice about what the Corporate Gifts Company can do for you to beat the credit crunch.