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What are Christmas Corporate Gifts?

Monday, 18 September 2017 16:36:54 Europe/London

Christmas Corporate Gifts have been used by companies and organisations for many hundreds of years. In fact, it is a tradition that doesn't just apply to gifting at Christmas but applies worldwide to countries, cultures and religions that see gifting as an integral part of an annual festival. As commerce became more formalised, the tradition of a business gift at Christmas became the done-thing, especially in the U.K. Often this was simply a bottle of whisky or a hamper, maybe a calendar or diary for best customers, and perhaps a voucher for the local butcher for staff. As marketing became more sophisticated, more thought was given to what gift could and should be used, how appropriate it would be to the recipients, whether they would value it, and whether it would convey the company’s brand values. Until recently, promotional items for companies were largely seasonal so that business gifts were skewed to the Xmas period. Today, corporate gifts at Christmas are not just seen as a one off, but as an integral part of the marketing mix, with advertising gifts actively used throughout the calendar year; for customers, product launches, conferences, exhibitions and staff.

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Posted By Dan Vince

What Makes Victorinox And Maglites Such A Great Brand?

Tuesday, 27 October 2015 16:08:45 Europe/London

Corporate Gifts Company proudly features Victorinox Swiss Army Knives and Maglites. One is a pocket knife and one’s a torch and there are thousands of makes and styles out there, so why do Maglite and Swiss Army Knives stand out from the rest, are so iconic and so desirable?

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Posted By Kevin Ross

Who Are PHILIPPI?

Friday, 23 October 2015 09:57:13 Europe/London

So Who Are PHILIPPI?

Never heard of the name before? PHILIPPI are active in over 30 countries around the globe and is synonymous with creativity and style. They are relatively new to the UK but are fast becoming a must-have brand for stylish gifts and contemporary interior products.

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Posted By Emily McFadyen

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